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Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
- Sales Rank: #1823391 in Books
- Published on: 2011-11-01
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x 1.00" w x 6.90" l, 2.18 pounds
- Binding: Hardcover
- 380 pages
Review
"Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact." (Malcolm J.M. Cooper, Ritsumeikan Asia Pacific University, Japan)
About the Author
Abraham Pizam is Professor of tourism management with the University of Central Florida, USA.
Youcheng Wang is Professor of tourism marketing and e-commerce with the University of Central Florida, USA.
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